I remember seeing a post a couple years ago that mentioned the word “avatar”. I didn’t know what it meant. Now, a lot of months and a new business later, it’s one of the most important things I use in my work as a copywriter.  If you’re a creative, a small business owner, or a […]

Yesterday I asked my Instagram people what their biggest pain point is with copywriting; what constantly makes them unsure; what they struggle the most with. This morning I opened IG to a variety of replies, but one summarized them all: how do we deal with “blank page fright”? The phrase resonates so much with me. […]

          I remember running along the canal one evening late spring. I was listening to the energetic, inspiring Heart + Hustle podcast (hosted by Evie Rupp and Lindsey Roman). It was a podcast about copywriting. I had never heard of copywriting before. A week later I started copywriting. There is a whole lot of backstory […]